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Marketing Strategy 101: 10 Marketing Strategies I Learned From My Oral Surgeon Beaverton
During my follow-up visit to my oral surgeon in Beaverton, a simple conversation turned into valuable marketing insights. Ten days after he removed two lower wisdom teeth, the receptionist directed me to the examination chair. My oral surgeon asked, How’s it going? I replied, Great, I’ve been pain-free since the operation. With a smile, he joked about his upcoming bill. I commented on his impressive revenue, combining my MBA skills with my experience as a broadcaster. I focus on the patients, he said before examining the sockets where my wisdom teeth once were. The visit was quick and efficient, but surprisingly insightful. Here’s what I learned about marketing strategies from my oral surgeon in Beaverton, which you can apply to your business or career:
1. Provide Solutions to Problems
Two months ago, sleep eluded me due to excruciating pain from my lower jaw. In desperation, I called a Hillsboro dentist with an after-hours number, but I opted to wait for his regular surgery hours due to the cost. A diagnosis of an impacted wisdom tooth led to antibiotics and a referral to an oral surgeon. His ability to solve problems meant he was booked for months. Reflect on what problems you solve for your clients.
2. Build Business Through Referrals
My family dentist had a stack of business cards from the oral surgeon in Beaverton, who came highly recommended. His business thrives on referrals. Establish a system to encourage referrals for consistent future work.
3. Consistent Demand for Services
Successful industries like hairdressing and lawn care rely on continuous demand. Similarly, my oral surgeon’s skills are always in need. Identify areas in your field where there’s a steady demand for your expertise.
4. Use Qualifications to Build Credibility
Degrees and professional qualifications were prominently displayed in my surgeon’s office and on his business card. This third-party endorsement builds trust. Consider how you can leverage your qualifications to enhance credibility.
5. Develop a Unique Brand
Inside the office, two oral surgeons shared consulting rooms. One had a plain business card, the other a vibrant design. The latter caught my attention. How can you make your brand stand out?
6. Present Clients with Options
My oral surgeon offered three options: do nothing, have the extractions with local anesthetic, or under general anesthesia. I chose the third, most expensive option, guided by personal advice. Provide your clients with choices, highlighting the benefits and consequences of each.
7. Support Options with Tangible Examples
My oral surgeon showed me ‘horror photos’ of potential complications if I avoided surgery. Visual examples can convince clients. What evidence can you provide to demonstrate the necessity of your services?
8. Simplify the Client Experience and Add Value
The convenience of having his office next to a day hospital added value to the service. I was out by the afternoon, willing to pay extra for this ease. Consider how you can add value to your client’s experience.
9. Offer Clear, Written Instructions
The oral surgeon provided precise pre- and post-operation instructions, which were invaluable. Think about how clear, written guidance can enhance your client’s experience and satisfaction.
10. Review, Evaluate, and Follow-Up
My surgeon had a meticulous follow-up system in place, ensuring the success of the operation. Don’t underestimate the power of follow-ups; they are essential for long-term client relationships.
By incorporating these strategies, you can transform your approach, ensuring a successful and thriving business environment. For a comprehensive dental experience, contact East Wind Hillsboro Dental Care today at 503-614-0198. Located at 7546 NE Shaleen St, Hillsboro, OR, our dedicated team is ready to serve you in the Beaverton, Portland, and Hillsboro areas. Visit our website: East Wind Dental Care
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